The Royal Alfred Seafarers’ Society (RAAS) is a longstanding charity dedicated to providing care and support for former seafarers and their dependents. With a history deeply rooted in maritime culture, it has continuously evolved to meet the needs of its residents, while preserving its core values. The rebrand aims to reflect the new brand personality we established with them. RAAS is experienced and confident, but at the same time kind and friendly.

The updated identity retains the iconic anchor of the old logo—a symbol of safety and stability—while placing new emphasis on the bonds within the community. The rope serves as a metaphor for the strength of community, representing how individual strands, when bound together, create something resilient and supportive. This theme of unity and togetherness is at the heart of the RAAS, where carers and residents work hand in hand to form a tight-knit, thriving community.

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