For an institution as steeped in tradition as the UK Parliament, a rebrand is a significant commitment. It’s important to get clear and lasting value from it. So when the UK Parliament rebranded in 2018, I started to help implementing the new brand effectively. The rebrand promised to support a modern, digital style of communication, and to bring all Parliament’s communications, internal and external, closer together.

There are many teams within UK Parliament, from the People and Culture team to the curators of Parliament’s art and heritage. Working directly with them, I ensured we were always applying the brand consistently to create distinctive communications that still form part of a cohesive whole. Projects spanned from short to long-form publications, exhibitions in communal spaces of Parliament’s buildings, like the lobby of Portcullis House, environmentally focused campaigns, social media assets, illustrations, and many more wide reaching deliverables.

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