A pitch for Yorkshire Water’s campaign to address the issue of wet wipe disposal, which leads to blocked pipes and environmental damage. The goal was to encourage people to break the habit of binning wet wipes by positioning this behavior change as part of a larger community-driven movement.

The concept aimed to shift the focus from individual actions to collective impact. It wasn’t just about changing personal habits but joining a wider effort to protect Yorkshire’s county, communities, neighbours, and homes.

To strengthen the sense of community, the look and feel highlighted the local involvement. I created different handwritten fonts to add a more DIY community driven look, enhancing authenticity.. This approach fostered a feeling of shared responsibility, inspiring people to be part of something bigger.

© Redhouse